For the past 16 years, I have been leading, planning and accompanying the hands-on establishment of hundreds of digital and physical products and technological systems for over 350 multinational companies, startups, government ministries and small and medium-sized companies, and improving the connection of technology to the organization and users through marketing, smart training, effective communication to the organization's departments and management, and improving the user experience, in order to maximize business benefits.

Over the years, I have led product teams in several companies as a product manager, and specialized in storytelling for marketing purposes (to customers, employees and investors) as well as for internal organizational training purposes. I have extensive experience in all stages of implementing new technologies and their development: identifying needs, characterizing and selecting the response, accompanying the implementation or independent development, training on the solutions, as well as monitoring and improvement.